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FIAM's first flagship store. Project in Beijing.




An important teamwork full of passion. The Mood project for FIAM ITALIA lands in Beijing with the first mono-brand dedicated to the historic brand.

Happy to have led the design of this space.


"In a historic event, FIAM Italia proudly opened its first flagship shop in the world, located in Beijing's prestigious North Easyhome.


The opening ceremony was led by Italian Ambassador Massimo Ambrosetti, who spoke about FIAM's crucial role in raising the global status of Made in Italy as a symbol of excellence in craftsmanship, design and innovation.


Francesco Livi, representing the second generation of the Livi family, played a central role in the event by inaugurating the new showroom, demonstrating the passion and expertise that continue to characterise the brand.


To further enrich the celebration, renowned Italian artist Silvio Cattanei presented an extraordinary collection of glass artworks.


With over 50 years of history, FIAM Italia has consistently pushed the limits of what is possible with glass, transforming a fragile material into bold and functional works of art. This vision, born from the genius of founder Vittorio Livi and carried on by his family and the FIAM team, has made the company a global icon in furniture design."




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